Fujifilm Introduces X-S10 Mirrorless Digital Camera priced at Php 55,990

 Yesterday, at the X Summit Omiya 2020, Fujifilm Corporation's President, happily announced the launch of the Fujifilm X-S10, the newest addition to the X Series family of compact and lightweight mirrorless digital cameras that deliver exceptional image quality. The X-S10 will be available in mid-November with body and kit lens option.

Quick Specs Breakdown - Fujifilm X-S10

  • 26.1MP X-TransTM CMOS 4 sensor
  • X-Processor 4 high-speed image processing engine
  • In-Body Image Stabilization (IBIS) up to 6 stops
  • Compact and lightweight body of just 450g (1.21lb)
  • Fast AF even at low-light -7.0 EV with Face/Eye detection
  • Powerful & Intelligent new AUTO/SP (Scene Position) Mode
  • vary-angle LCD screen that can also be flipped forward 180 degrees ideal for vlogging
  • 4K/30p 4:2:0 8-bit video onto an SD camera or 4K/30p 4:2:2 10-bit video via the HDMI port.
  • high-speed full-HD video at 240fps
  • 18 film simulation choices for photo & video
  • large, ergonomic magnesium-alloy grip

Fujifilm X-S10 Product Features

1) A newly developed, smaller IBIS for its compact body

The camera’s in-body image stabilization (IBIS) mechanism is approximately 30% smaller in volume and weight than the Fujifilm X-T4. Despite its small size of just 450g (1.21lb), the X-S10 delivers up to 6.0-stops of five-axis image stabilization. It is also the first mid-range X Series camera to use a motion sensor retention mechanism, which is a mechanical shock absorber that guards against slight vibrations that may come from the shutter unit, adding another level of stability to ensure that image clarity and resolution are maintained. 

To further assist with hand-held stability, the X-S10 features a large, ergonomic magnesium-alloy grip, making it easier to keep the camera stable when larger lenses are mounted. The design also features a magnesium-alloy front and top-plate to keep the body rigid and robust.

2) Legendary Film Simulations and updated AUTO functions for outstanding image quality

FUJIFILM Film Simulation modes were created to celebrate the history of photographic film by digitizing some of the industry’s most iconic analog films. X-S10 features 18 exclusive modes, including ETERNA Bleach Bypass, which creates a beautiful, desaturated, high-contrast look.  

X-S10 offers an updated [AUTO / SP (Scene Position)] mode automatically adjusts shooting settings to suit a given scene, without the need to make fine adjustments in settings. . Now, photographing landscapes with clarity and vivid colors, making portraits with beautiful skin tones, or creating evenly balanced images in back-lit conditions is possible, regardless of skill level.

3) Dependable AF and high-speed burst mode performance for those important moments

The combination of X-S10’s high-speed AF and AF-tracking performance with the X-TransTM CMOS 4 sensor’s 2.16 million phase detection pixels and X-Processor 4’s computing power provides quick and accurate autofocus results, achieving focus in as fast as 0.02 seconds in some cases, even at  -7.0 EV. 

The X-S10 is equipped with high-precision Tracking AF for moving subjects and Face / Eye AF function to track a subject’s face and eyes.

Blackout-free high-speed burst shooting of 8fps in the mechanical shutter and 30fps in the electronic shutter

4) Vari-angle LCD monitor and viewfinder that supports three boost modes

The X-S10 has a vari-angle LCD monitor that can rotate up to 180 degrees, making it useful not only for selfies but also to make stills and videos from various camera positions.

The viewfinder’s Live View function has three Boost modes available including Low Light Priority, Resolution Priority model, and Frame Rate Priority.

5) Extensive video-recording functions

The X-S10 generates 4K video from the amount of data equivalent to 6K to ensure the footage is in high resolution with low noise. It supports recording 4K/30p 4:2:0 8-bit video onto an SD camera inserted in the camera, and outputting 4K/30p 4:2:2 10-bit video via the HDMI port.

The camera is also capable of high-speed full-HD recording at 240p, producing up to 10x slow-motion footage of a split-second motion of a fast-moving subject.

In addition to X-S10’s IBIS, its Digital Image Stabilization (DIS) mode will powerfully compensate for any camera shake even when walking with the camera. Adding IS Mode Boost provides even more stabilization, nearly eliminating camera shake when it is used from a fixed, hand-held position.

With a dedicated movie recording button on its top-plate, X-S10 lets users start a recording video even while they are creating still images. Exposure and focus settings are automatically recorded in AUTO mode.

Pricing and Availability

Fujifilm X-S10 Body Only (Black) will be available Mid-November 2020 for only Php 55,990 and the Fujifilm X-S10 with Fujinon XF18-55 F2.8-4 R LM OIS kit for only Php 78,990 from your authorized resellers and stores nationwide.

Initial Thoughts on the Fujifilm X-S10

As a content creator, I find the specifications appealing and very good at its price point. It offers features that can rival those on higher-end models like the IBIS, 4k 30p Video, High-Speed Auto Focus Tracking, vari-angle screen, and more!

Definitely a camera worth buying whether it's your first camera or if you're looking to upgrade or add to your already awesome arsenal of camera and gears.

Heck, I might even consider buying this for my own use! Haha #ChristmasBonus :)))

Anyway, thank you for reading this article. Hopefully, I get to try this camera soon! 

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